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From October through December, we mobilized our employees, customers and visitors for the fight against breast cancer. On February 18th, we proudly presented the results of our collective effort to Think Pink founder Heidi Vansevenant.
It began with a sporting challenge. On November 2nd, colleagues laced up their running shoes for the Race for the Cure®. You know it – the annual charity run that brings together thousands of participants in the fight against breast cancer. Our VIAGE team didn't just run for themselves; they raised additional funds through a sponsorship campaign. The energy and commitment of our employees gave our campaign a flying start.
Four Actions, One Mission
Between October and December, we launched four heartwarming initiatives. Each with the same goal: to gather as much support as possible for Think Pink.
In our restaurant, we introduced the Double Grill Packages for Think Pink. For each package sold, 5 euros went directly to the organization. A big thank you to all customers who consciously chose a meal with impact!
Perhaps the most surprising action: for every new casino visitor during this period, we donated 1 euro to Think Pink. This simple formula of playing while making a difference – that's the VIAGE way.
Inspiring Encounters During Pink Brunches
Finally, on November 21st and December 11th, we invited guests to special brunches with top speakers. These moments of connection, stories and conviviality not only brought people together, but also raised additional resources for Think Pink.
A Check for 15,000 Euros
All actions combined resulted in a total amount we're immensely proud of: 15,000 euros. This amount represents the collective effort of hundreds of people.
Together we demonstrated that business and purpose can go hand in hand. That ordinary moments – a meal, a game, a run – can have an extraordinary impact when we connect them to a larger purpose.
"Alone we can do so little; together we can do so much" – Helen Keller
On Tuesday, February 18th, we officially presented this result to Heidi Vansevenant, president and founder of Think Pink. During a convivial gathering with everyone who contributed, we looked back with pride at what we achieved together.
And at the same time, we're also looking forward: to new opportunities to make a difference, new ways to create connection, and new moments when we can accomplish something beautiful together.
To everyone who contributed: thank you from the heart. This is your achievement.
